Janet “Happy” Bradshaw (Re/Max realtor in Greenville, SC) contacted me about updating her professional portrait. As someone who has been in the industry for over a decade, she knows that realtors need every advantage there is to woo clients and to beat out their competition. Janet realizes that compelling images (of both the realtor and the property) are crucial to her sales pipeline and that her professional portrait is usually her very first opportunity to make an impression on her prospective clients.
She wanted a unique headshot and something not too edgy, so the trendy white (or other boring monochromatic backgrounds which are en vogue this month) was out of the question. Something colorful and representative of Greenville, however not the over-photographed Liberty Bridge or skyline. We decided on a spot in downtown Greenville near the river, with a couple of its buildings and foliage to add some vibrancy to compliment her personal branding.
The setup was an AB 800 strobe fitted with a softbox, as well as a reflector to reduce the shadow contrast. The main was feathered a bit and after measuring the ambient light, I dialed in the strobe power up just a tad (if we forego this step, we reproduce either a stellar background with a silhouette of Janet or a nice image of Janet with a blown-out background… yes, lighting is key) as I wanted to maintain the brilliance of the background. It matches her personality.
We discussed presence of the brick wall for a bit. At first I wasn’t sure how I felt about it, but now that I have had time to separate myself from the shoot, I think that it adds a bit of texture to the image. Moreover, its a fresh and unique take of the overly-photographed red brick wall that I’ve mentioned in previous posts.
So here is the final result. Yes, her smile looks this good in person.