PERSONAL BRANDING PHOTOGRAPHY  

Personal branding photography is the art of connecting with your audience on a personal level. Therefore, your persona is essentially your story. This is now a commercial trend and this branding now affects the consumer seller relationship in a subconscious way. Large corporations spend millions of dollars into branding and advertisement.  However it’s the small scale businesses where the idea of personal branding really shines. This helps a small entrepreneurial venture get its breakthrough. A reliable personal brand image can help the audience gain confidence in your product. 

Personal branding as a photography

Personal branding is a sub-genre of commercial photography that has found its niche within small businesses, typically run by females. In other words, building trust can influence your consumer’s perception.  A consumer-friendly portfolio can be quite effective in gaining the audience’s attention. These images are what the audience associates with your brand. Therefore, a selection of photos displayed on your website can remove the barrier between seller and consumer.  Because It can also build confidence for long term relation, photography plays a major role in personal branding.  As a relatively new field there is a market gap given such a large number of small scale businesses that are opening every year. 

Significance for Photographers

For photographers, personal branding means building an image of a company or business in a handful of photos. These photos are telltale of the company’s history and background process. Moreover, a lot of the local businesses use bright colored cheerful photos to evoke a sense of happiness in the customer’s mind. For a brand based around body image, photos of their trainers helping their clients achieve their body goals reassure the customer that the option they have chosen is the right one for them. However, personal branding when done in a wrong way can equally tarnish the reputation.

While it would make sense to have high-performance athletes represent your body image brand, it can sometimes create a gap between customer’s reality and their goals. Therefore, personal branding is a balance between the rightful amount of optimism and reality.  If overdone, the outcome may look too commercial and artificial. A photographer specialized in the field of personal brand photography would know the difference between the right amount of branding and artificial imagery.  Moreover, instead of hiring portrait/wedding photographers to build your brand image, you should look for specialized professionals. 

Breaking through as a personal brand photographer

To be a successful personal brand photographer you need to understand a few underlying mechanics of the system. For instance, it’s a relation-building process between the brand and its audience.  Above all, it is essential to know where the priorities for both of them lie. Know the market and its response.  As of today, businesses often invest in long term strategy hoping to build a consistent reputation through the years. Professionally shot images catch the eye, and when combined with a streamlined website it leaves a lasting impression which is often the reason why customers prefer to buy from the same place again.  Many of the small scale businesses are unsure of the kind of branding that they want. It is the job of a personal brand photographer to devise the best strategy for them given the market conditions. 

Understanding the brand

Simply knowing about the market wouldn’t help build a better brand image.  In other words, to successfully put into image the kind of message that they want to portray requires a deeper understanding of the company’s business model. This means you have to go back and forth with the company heads in deciding what works and what doesn’t. As a result, you would get a hang of your own personalized niche within this sub-genre of photography. That can help you promote through word of mouth and future clients would trust your intuition based on your previous work in the field.

Contact personal branding photographer Forrest Briggs here or call 864-336-3554 now!

 

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