Why do hospitals need quality headshots of their medical doctors and nurses?

Oftentimes the first impression your hospital makes on its patients is via its website.  When searching for a doctor, patients oftentimes browse a hospital’s website to ensure that the doctor will be a good fit.  In addition to learning about the doctor’s accolades and pedigrees, a patient also wants to know that the doctor is competent, friendly and trustworthy.

In marketing and business, perceptions are everything and the healthcare industry is no different.  Headshots / portraits of doctors and medical staff play a tremendous role in the hospital’s marketing and the patient’s consumption experience.

We can reduce the need for quality headshots for doctors, nurses and medical staff down to six bullet points.

1. It’s a good marketing tool for the hospital’s website, brochures and other communication channels.
2. People connect with other people, not a name, words, equipment and / or a facility.
3. Your patients want to know who will be taking care of them.
4. There is inherent angst associated with a trip to the hospital.  Personifying the doctors will help to reduce your patient’s fear.
5. The right photos will communicate the doctor’s and hospital’s competence, friendliness and eagerness to help.
6. In addition to their job description and expertise, a medical doctor, nurse, etc is a point of contact, a marketer, a customer service agent, and a complaint department for the hospital.  They have a tremendous impact on the patient’s experience.   Shape the client’s perception of the doctors as the patient will spend meaningful time with them.  Period.

So who cares about quality headshots / portraits of medical doctors?

Well, the hospital should.  People connect with images and especially headshots of other people,  and thus a web-based photo, billboard or marketing brochure is the hospital’s first opportunity to make an impression on potential patients.  The doctor’s demeanor in the portrait consciously and subconsciously affect the target market’s perception about the doctor and hospital.  Are the doctors trustworthy?  Are they friendly?  Do they appear knowledgeable?  People oftentimes experience trepidation and discomfort when visiting a hospital (let’s face it, most of us don’t see a doctor when all is well in the world) and every bit of comforting and reassurance (or lack thereof) affects our experience.  Thus its important to show the patients and potential patients that the doctors are competent, approachable, friendly and will take good care of you.

Interested in medical / healthcare photography?  Let’s talk!

Headshots for medical doctors

Headshots are important for medical doctors

Interested in medical / healthcare photography?  Let’s talk!