Several weeks back I took a break from product photography, headshots and architectural photography to help out with Greenville Literacy Association’s Really Good, Really Big, Really Cheap, Book Sale. One of the big boys in town, Jackson Marketing Group, approached me to collaborate on this year’s event. I liked the idea (spinning titles of books that most of us read, or read the Cliff’s Notes to, at some point) and I am always up for working with different organizations especially when in conjunction with a worthy cause.
At first glance, photographing book jackets seems pretty straightforward. Place the book on a table and click the shutter. In many circumstances, an iPhone shot is more than enough. Sure, this is easy, just like all product photography. Then one realizes they need to render precise color balance, remove specular highlights, add subtle highlights to lead the eye, prep the book (yeah, books need to be prepped) and create edge to edge sharpness without introducing lens distortion.
Here’s the result of Jackson’s brainchild (their photoshopping and my photography):