By Forrest Briggs
Tips for creating memorable realtor headshots:
Every realtor wants to increase the number of qualified leads and ultimately their number of closings. The question becomes where do we allocate our time and resources in order to accomplish this. Perhaps the most affordable way to make a memorable impression on our target market is with a compelling headshot / professional business portrait. These days, our clients want to know they are going to do business with a confident, easy-going, reliable and trustworthy realtor. You can ensure that your headshot achieves these qualities by following a few simple tips:
- Wear solid colors and if at all possible, avoid wearing plaid, stripes, prints and dots… they are confusing. You want people to remember your face and by wearing solids your face will remain the center of attention.
- Always go with sleeves over sleeveless. Arms and business portraits don’t mix well.
- Consider wearing colors similar to your company’s colors. This may help your target market connect your personal branding with your agency’s brand.
- Avoid flesh tones (beige, tan, etc).
- Avoid blacks – they lack detail and can appear “flat”
- Smile! – Even if you are a bit self-conscious about your teeth / smile, studies show that people gravitate towards those who show their teeth when they smile. Your photographer should be able to create stunningly white and straight teeth while retouching your images. The important thing – make sure that your smile is natural and comes from within. People love sincerity.
- Watch the ‘overly-dramatic’ lighting. The lighting should be fairly even across your face, with one side perhaps lit a bit brighter than the other. Dramatic / moody portraits are better for artistic professions or establishing a more somber mood – probably not the best way to woo clients.
- Consider an environmental shoot (headshot at a location where you have properties listed…perhaps at a lakehouse, ski-resort, beach condo, mountain home, etc) to further help with your branding.
- Men – shave before your portrait session. If facial hair is part of your everyday look, be sure it is well groomed.
- Women – use just a tad bit of makeup. This will help to minimize highlights on your face.
- Keep your jewelry simple.
- Update your headshot every two years. Fashion and hairstyles change. So do your looks and physique over time.
Questions? Email me here for an immediate quote, or call 828-756-0888.