What is Corporate Photography?
Those outside the industry might not understand or even know about corporate photography. Some might believe that it is merely taking employee portraits for name badges and company materials. However, it is so much more.
Corporate Photography Explained
You probably never wondered where website images, promotional materials, training images, or even employee photos come from. Much less, who captures those images for businesses in Greenville SC. Smart companies hire an experienced corporate photographer for the task. These images fill a variety of purposes such as images for advertising, branding and facilities, company materials, staff portraits, etc. The pictures of burgers and fries at a fast food restaurant, the photos of hotel rooms and amenities, event photographs, and industrial photos all fall under the umbrella of corporate photography.
Maybe you picture a scenario like having your school picture taken; an uncaring photographer with too bright lights and a single background photographs bored kids. This scenario may be true for some companies, but many Greenville companies choose a different path for their corporate portraits. Some Greenville businesses are more traditional with staff pictures, all with a uniform background in formal attire. Other local businesses allow for a bit more personality, while still others get downright goofy with it. There is no wrong way to portray your employees other than not making them look great in their corporate portraits.
Whether you make widgets, prepare fine food, sell shoes, own an island resort, or even do taxes, you will want to show the world the face of your company, not just the faces of your lovely Greenville employees. While it can prove difficult to remain objective when critiquing your own business, it is critical that you take a hard look at your website and any branded materials you put out into the world. Do your images look dated? Does your website feature pictures of your company from more than a decade ago? Does your training manual highlight outdated or potentially offensive imagery? These are indicators it is time to update your corporate photography. Companies that have undergone a recent rebranding or remodel will also want to upgrade their corporate photographs accordingly.
Corporate Candid and Event Photography
Furthermore, If your company website or brochure features pictures from the company picnic in 2002 or employees that retired over a decade ago, it is probably also time to update those images as well. Attracting new clients is a constant struggle. The unfortunate truth of modern business is that offering an excellent product or service is only half the battle. Your Greenville company’s public image is as important as its output nowadays, and it pays to keep up with the competition. The photos you use online, define you, define your business and define your brand.Get them done correctly and update them every three to five years. Hair, clothing, and photography styles change, so you want your photos to be contemporary.
Industrial Corporate Photography
Oil, mining, and heavy manufacturing companies need excellent corporate photography too. It may be dirty work, but these industries provide valuable resources, such as oil, and desirable products, like diamonds and precious metals, need to be mindful of their corporate images. industries like these must also be sure to update their corporate training materials frequently to ensure they coincide with current regulations. Corporations may also hire industrial photographers for editorial spreads in trade magazines and industry publications.
If you think corporate photography could be what your company needs to get an edge reach out to us at Forrest@ForrestBriggs.com or call us at 864-336-3554 today to see what we can offer your business.